Facebook is disputing the findings of a Pew Research study showing that social media sites, including Facebook and Twitter, tend to stifle debate among users,
By now, most marketers understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. If you’re like […]
Snapchat has just updated its app with a brand new Live section that will incorporate Our Story into everyone’s feed, regardless of location. Our Story is a..
Pinterest wants to show it means business.
How Many People See Your Tweets? Twitter Opens Its Nifty Analytics Dashboard To Everyone | TechCrunch
Back in July, Twitter launched a really nifty analytics dashboard. A bit like Google Analytics for tweets, it allows you to gauge the performance of each and..
All too often the way brands interact with millennials on social media feels stuffy and detached. But as a major destination for the 18-34 year old demographic—41% of our U.S. visitors, according to comScore—we’re in a unique position to see what really works. Today we’re sharing a few things brands can do to make content that resonates with millennials.
Tip #1: Share normal human experiences.
This shouldn’t be hard: Millennials are people too, you know. They have the same feelings and emotions as everyone else. Bond over that, like with AT&T’s happy dance.
Tip #2: Make ‘em laugh.
If you’re funny, be funny. If you’re not, you can still get a smile out of them by helping them escape their normal lives. Patagonia inspires people to take adventures. Keds gets some help from celebrities. And Wendy’s takes cues from popular culture.
Tip #3: Use memes wisely.
Things move really fast on the internet and there’s nothing worse than being two months late for a meme. Such lame. Many smh. The great thing about Tumblr is how long content circulates on the network (a third of all reblogs a post earns happen 30 days after the initial post*). That means you can focus on evergreen content like this enduring and endearing piece from Madewell, which was published more than 18 months ago and is still earning notes.
We can’t tell you what’s best for your brand. All we can do is encourage you, as a marketer, to think about content that you’d post your personal blog. That’s how you’ll make content that actually resonates with the community.
*Tumblr internal data
For any business looking to establish or maintain a viable online presence, understanding the constantly changing trends, techniques, and tools needed to rise above the noise of a crowded online world is key.
At RankLab, we anticipate and adapt to changes in the landscape of search to insure that our clients’ footprints remain in-step with the ever-evolving inbound marketing curve.